Developed a new positioning and messaging strategy with The Great Society for a brand new kind of bank.

Simple was an early pioneer in mobile-first banking with a mission to put control back in the hands of the customer. This included cool, innovative tools that made it easier to personalize and stay on top of your money -like Goals, Safe-to-Spend that factors in upcoming bills or Block Card that let’s you turn on and off access with the touch of a button. And it was all wrapped up with best design in the industry.

On this project we worked with the fabulous The Great Society to conduct in-depth customer research to create a positioning that captured the audacious goal of making banking more human.